Facebook is giving you a great opportunity to grab more attention and drive more conversions, so take advantage of it. Furthermore, it is a great way to grab users’ attention immediately as well as stand out from your competitors who don’t make use of video ads.Īnother engaging feature you can add is polls, which elevate your ads into an interactive experience for the viewers. People are 27.4 times more likely to click through online video ads than standard banners. Your brain is wired to remember visual content better than written content. Video ads are becoming more and more popular, and they are constantly gaining more traffic. Just like you can post single image ads, you can post videos. You can choose from the following objectives when creating your single image ads for Facebook: The rest will be seen when the viewer clicks "See More." Primary text: Up to 125 characters will appear on the ad's preview but, you are allowed to write longer ad copies.Minimum width and height: 600 x 600 pixels.However, if you include a link, launch an Offer ad, or use stock images, you'll be limited to a ratio of 1.91:1. In general, ratios from 1.91:1 to 4:5 are supported. Recommended image ratio: 1.91:1 to 1:1.Recommended Facebook ad image size: At least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no maximum resolution.But, you are only able to use one image! So, you must choose an image that is interesting and will excite your customers and make them want to learn more about your business. These ads feature a single image and text and a link back to your target page. It can help you reach a lot of customers and build interest and brand awareness relatively fast. This type of ad is a great way to introduce your business to the many users that interact on Facebook. Single image ads support a brief write-up, headlines, and a single picture with a link. Once you have determined your objective, all that you need to do is choose your target audience and upload your ads. They are simple to set up and easy to use. Single image ads are the oldest forms of Facebook advertising. It can be as simple as having them add to the cart, register for your website, or make a purchase. It aims to get people who are interested in your product or service to take action on your business’s site. The conversion objectives will help you do just that. You want more people to purchase your products or services. Using the different objectives that fall under consideration, such as Traffic and Engagement, could increase the number of people who visit your website and reach more people who are more likely to interact with your posts. ![]() ![]() ConsiderationĬonsideration is a category of objectives that will get people to think about your business and hopefully drive them to seek more information. ![]() The more brand awareness your business has, the greater your reach will be. Increasing your brand awareness will allow more people to know what your business is and its product or service. These objectives bring about an increase in interest in your product or service. They are awareness, consideration, and conversions, according to the typical marketing funnel.ĭepending on which stage your specific campaign relates to, is how you will determine your objectives. Categories of objectivesįacebook has outlined 3 categories of objectives that may be useful to your business. ![]() Here you can understand all that you need to know about Facebook ad formats.Īsk yourself this question: “What do I want people to do when they see my ads?” For example, if you want to create ads that encourage people to make immediate purchases on your products, you can create ads that promote these products. Each format is suited for different audiences, this can be based on age, gender, location, and much more.Testing out these formats will ensure that your new ad campaigns will out-perform your existing ones.Using the best Facebook ad formats for your business is important for achieving your goals and maximizing your results. Furthermore, It is useful to try out each ad format, so that you don’t miss out on potential target audiences. Furthermore, the different factors that you need to consider before choosing your ad format. It is useful to understand that these formats have different specifications you should set in your ad accounts in the Facebook Business Manager. Facebook offers a large selection of ad formats that feature images, videos, and text. There are many ways in which you can use the Facebook platform to promote your business. Furthermore, the number of businesses using Facebook to advertise is constantly growing so the pressure to stand out is on. With approximately 10 million businesses advertising on Facebook, it becomes even more important to get your ad campaign right. As a digital marketer, you know the importance of different ad formats.
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